Sale Begins When the Customer Says &quote;No&quote;

READ THIS BOOK TODAY-START EARNING MONEY TOMORROW!THE FAMOUS BESTSELLER BY ELMER G. LETERMANINCREASE YOUR EARNINGS IMMEDIATELY-AND BRIGHTEN YOUR FUTURE PROSPECTS-WITH THE SURE-FIRE TECHNIQUES OF CREATIVE SELLINGIF YOU'RE IN THE SALES FIELD TO MAKE MONEY-AND WHO ISN'T:Read about the unique methods of successful selling by one of America's twelve master salesmen, who reveals how he gets around a big, loud NO.Read too, of exciting "e;sales"e; made by such famous people as Jinx Falkenburg, Groucho Marx and many others.This book is for everyone who wants to sell himself, his product or his ideas. It may well prove to be the key that will enable you to increase your earnings and enrich your life."e;Done extremely well. I shall provide each of our senior executives with a copy."e;-David L. Yunich, R. H. Macy's"e;Highly entertaining!"e;-New York Times"e;Mr. Leterman's book is a veritable treasure trove of valuable information and advice on successful selling. One of his major rules is 'Never take no for an answer.'"e;-Tampa Tribune"e;Leterman is widely known as a leading insurance man, but his experience was gained in selling a variety of things. He draws on his experiences, and those of his friends, to write a lively but informal textbook."e;-Milwaukee Journal"e;You have succeeded in highlighting the art of salesmanship. This book will be required reading for all salesmen!"e;-The American Legion Magazine"e;A real guide post to the young salesman starting out and an inspiration to the mature minds!"e;-Philip Morris & Co."e;An encyclopedia on salesmanship and some of the best business short stories that I have read!"e;-M. K. Katz, Gimbel Brothers