Public relations and management

Many thinkers disagree about the value of public relations. Some say that individuality is lost in taking the form of a fixed model of public relations, and they feel that public relations practices lead to controlling the mind of the public, while others feel that public relations can help clarify the role played by any public relations model. An institution in society, and it can help disseminate important ideas, through a complex mass communication network, and it can contribute to creating a more responsible society in which people work to achieve the public interest as well as their own interest. Accordingly, some see in public relations a medicine that cures every disease, and a magic formula, while others see it as a sarcastic trick and a satanic form of hidden persuasion... and those who practice it believe that it is none of all of this, but rather an organized tool for dealing with the people with whom the company deals. With them...it is an old approach, with new persuasion and skill in selling, to be in accordance with the present and to be compatible with conditions in an agglomerated society.