Conscious Capitalism

A New York Times and Wall Street Journal BestsellerIn this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of todays best-known companies, they illustrate how these two forces canand dowork most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment. These Conscious Capitalism companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now its time to better understand how these organizations use four specific tenetshigher purpose, stakeholder integration, conscious leadership, and conscious culture and managementto build strong businesses and help advance capitalism further toward realizing its highest potential. As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformationfor the good of both business and society as a whole. At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.