Nta UGC Net Jansanchar Avam Patrakarita 2019

University Grants Commission National Eligibility Test (UGC NET) is a national level test which
is held twice in a year by Central Board of Secondary Education (CBSE) on behalf of UGC. This
test is for Junior Research fellowship (JRF) and Assistant Professor or for both in Indian
Colleges & Universities. UGC NET Examination consist of 2 papers: Paper -1 is compulsory for
all students and Paper -2 is related to candidates' Post Graduation Subject.
'NTA UGC NET/ JRF/ SET-Mass Communication & Journalism' Paper 2 book is designed
according to the latest pattern and syllabus of the UGC NET applicable from June 2019
Examination. It covers all the aspects and concepts of Mass Communication and Journalism
subject in detail that are mention in the book, it completely covers whole syllabus in chapter
wise manner. This book is divided into 27 Chapters with more than 3000 Multiple Choice
Questions for thorough practice, also includes previous years' questions, 3 Model Papers as per
the examination pattern and solved paper (July) 2018. All these features will make it a ladder of
success in the preparation and will open great future possibilities for the aspirants.
TABLE OF CONTENTS
Solved Paper July 2018, Mass Communication and Journalism, Traditions, Media, Culture and
Approaches to Communication, Models and Theories of Mass Communication, Development of
Communication Change, Corporatisation of Development and Emergence of Global Civil
Societies, Leaders of Social Reforms in India, News Reading, Writing and Editing, Journalism
as a Profession and Critique of News Values, Advertising and Marketing Communication,
Advertising: Management, Campaign and Marketing, Public Relations and Corporate
Communication, Crisis Communication and Communication Audit, Concept of Laws and Ethics,
Media and Other Important Acts, RTI and Other Important Acts, Media: Rules, Regulations and
Guidelines, Media Management, Communication Design and Media Production Techniques,
Economics and Commerce of Mass Media and Principle of Management in Media , ICT and
Media, ICT in Education and Animation Concepts, Film and Television Theory, Indian Cinema
and National Cinema Movements, Communication Research and Research Design,
Communication and Media Research in India, Levels of Measurement of Research, Data
Analysis and Ethical Consideration in Communication, Model Paper (1-3).