Kontakt
Wie einkaufen
Versand
Kaufberater
The Disruption Fallacy
Englisch
46 b
Bis zu 30 Tage Rückgaberecht
Kunden kauften auch
/
Broschur
21.69
€
/
Broschur
17.39
€
/
Broschur
23.29
€
Disruption is the business world's favorite buzzword, but innovation veteran Costas Papaikonomou calls it a costly fallacy. In his provocative new book, The Disruption Fallacy, he argues that meaningful progress doesn't come from smashing the system-it comes from working smarter with what's already there. Aimed at business leaders and particularly manufacturers of everyday consumer goods, this is a wake-up call for an industry drowning in hype.Papaikonomou, co-founder of Happen Group-a global innovation agency that delivered over $5 billion in revenue growth for clients before its 2019 sale to Accenture-draws on 30 years of hands-on experience and hundreds of successful product launches. From supermarket staples to industrial flops, he's seen it all. His verdict? "Innovation is a tool, not a goal. Disruption is often just noise that distracts from real results."With sharp wit and battle-tested insights, The Disruption Fallacy dismantles the obsession with "move fast and break things." Papaikonomou offers a better way: practical, low-risk innovation that leverages existing production assets.
Informationen zum Buch
Englisch
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
Hallo! Ich bin Libroamiko, dein Buchberater.
Wie kann ich dir helfen?