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The Complete Copywriter: Create Marketing Copy That Works

Name: The Complete Copywriter: Create Marketing Copy That Works
Brand: KOGAN PAGE
SKU: 43661254
Price: 29.29 EUR
Availability: InStock
Author: Alan Barker
ISBN: 9781398613539

Alan Barker

Sprache

Englisch

Buch Broschur

Libristo-Code: 43661254

Verlag KOGAN PAGE, März 2024

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop... Vollständige Beschreibung

Libristo-Code: 43661254

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Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them.

As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch.

From paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational?

The Complete Copywriter gives you all the tools you'll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works every time.

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Informationen zum Buch

Vollständiger Name The Complete Copywriter: Create Marketing Copy That Works

Autor Alan Barker

Sprache

Englisch

Einband Buch - Broschur

Datum der Veröffentlichung 2024

Anzahl der Seiten 336

EAN 9781398613539

ISBN 1398613533

Libristo-Code 43661254

Verlag KOGAN PAGE

Gewicht 506

Kategorie

Lifestyle, Hobbys und Freizeit > Diverses

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