Kontakt
Wie einkaufen
Versand
Kaufberater
Service quality and customer satisfaction
An insight into surviving a competitive South African private education industry
Englisch
104 b
Bis zu 30 Tage Rückgaberecht
Kunden kauften auch
/
Broschur
13.09
€
/
Broschur
24.89
€
In recent years, major cities in South Africa (i.e., Cape Town, Durban, Johannesburg, and Pretoria) have experienced a mushrooming of private Technical and Vocational Education Training (TVET / FET) colleges. Clearly, the increasing number of private institutions has resulted in growing competition in the sector. Escalating competitive pressure, therefore, means that there is need for these institutions to find new ways of achieving competitive advantage. Marketing specialists agree that an effective strategy for a business to maintain competitive advantage in a highly competitive market depends on two factors. Firstly, the business needs to develop an understanding of customers' opinions on service quality, and secondly, applying such knowledge to create efficient services delivery systems for maximising consumer satisfaction. It is against this background that the purpose of this study was twofold: (a) assessing FET / TVET students' perceptions of service quality, and (b) investigating how the Servqual attributes influence satisfaction. Contributions and implications of this study are also given to assist private education institutions management to improve their services.
Informationen zum Buch
Englisch
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
/
Broschur
12.39
€
/
Broschur
26.39
€
Hallo! Ich bin Libroamiko, dein Buchberater.
Wie kann ich dir helfen?