Kontakt
Wie einkaufen
Versand
Kaufberater
Market Orientation in Production Agriculture
Measurement, Relationships, and Implications
Englisch
122 b
Bis zu 30 Tage Rückgaberecht
Kunden kauften auch
/
Hardcover
64.99
€
/
Buch
6.99
€
/
Broschur
25.09
€
/
Broschur
13.89
€
/
Broschur
12.79
€
Over the past several decades, the agricultural marketplace has transitioned from a completely price driven, homogeneous, commodity market towards a more differentiated and fragmented product market characterized by heterogeneous consumers, firms and value offerings. While the strategic landscape may have changed, many beef producers still focus their scarce managerial and capital resources solely on the improvement of production efficiency, often leading to mediocre performance. Within these new complex agricultural markets, such as the beef value chain, market oriented producers may be able to better utilize non-price signals to observe value opportunities, and thus achieve superior performance. Findings show that even within the context of production agriculture, a market orientation is a significant driver of firm performance. Secondly, this research shows that market oriented firms are able to clearly define how they provide value, and what impact value discipline clarity has on firm performance.
Informationen zum Buch
Englisch
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
/
Broschur
8.69
€
/
Broschur
168.69
€