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Englisch
621 b
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Management: An Evidence-Based Approach provides an introduction to the broad field of management and organization. Throughout the book the theory of management is related to everyday situations. Theory is selected on the basis of evidence in managerial practice in strategic, organizational and operational problem-solving.
Contemporary issues covered include: business excellence, sustainability, alliances, off-shoring and in-shoring risk-management, integrity and corporate governance, network organization, diversity management, work engagement, crowd-sourcing and mass customization; whilst special features which enhance the learning process include:
- ‘management in action’ case studies at the beginning of every chapter
- discussion questions, research based exercises and case analyses at the end of every chapter demonstrating the practical implications of the concepts presented
- examples, illustrations and brief case studies with a world-wide focus throughout the chapters.
This comprehensive introduction to management provides new students to the area with everything they need to know to progress to the next level.
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Englisch
