Kontakt
Wie einkaufen
Versand
Kaufberater
Impulse Buying Behavior
Englisch
200 b
Bis zu 30 Tage Rückgaberecht
Kunden kauften auch
/
Broschur
51.19
€
binding.
8.69
€
Impulse purchases are important part of brick-and-mortar store sales. Planned purchases and sales of impulse items do not cannibalize require very little additional resources to make the sale. Impulse purchase symbolize a noteworthy fraction of sales in the retail setting. Hence research on this matter is recognized to be interesting and imperative. It seems a proud project to be worked on the floor also been explored by the US economist Richard Thaler, who won the 2017 Nobel Economics Prize for his contributions in the same field. This study brings a close view of the factors affecting impulse buying of the consumer and will help the marketers and the managers to take proper initiative so as to encourage impulse buying and cope up with the expectation of the costumers. Effective increases in personal disposable income and availability of credit facility have made impulse buying in a retail setting more rampant consumer behavior. Especially in some product categories it is prominently seen. Also in recent years with the advancement in technology has increased further impulse buying.
Informationen zum Buch
Englisch
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
/
Broschur
19.99
€
/
Broschur
7.99
€
Hallo! Ich bin Libroamiko, dein Buchberater.
Wie kann ich dir helfen?