How to Raise Job Satisfaction of Artisan Employees through Organizational Identity

Thesis (M.A.) from the year 2018 in the subject Business economics - Personnel and Organisation, grade: 3.6, , course: International Master of Business Administration-International Business Management, language: English, abstract: The success and growth of any organization depend largely on its employee behavior, which is influenced by the strength of the organizational identity and employee job satisfaction. Organizational identity answers the question of "who are we as an organization?" This thesis, therefore, focuses on the relationship between the organizational identity features and employee job satisfaction among the artisan employees at the Lesotho Diamond Mine Companies. The results of this study were obtained through the use of a questionnaire that was distributed to Lesotho Diamond Mine Companies artisan employees who included management, supervisors and operators. The target respondents were all artisan employees (welders and boiler-makers, electrical engineers, fitters and mechanical engineers). Before conducting a data analysis, a reliability analysis and validity analysis, which include item analysis and factor analysis, were conducted in order to eliminate irrelevant items, check the validity of the selected items as well as their internal consistency. The study generated 85.8 percent response rate from 106 respondents. The findings revealed that the distinctiveness of organizational identity, the continuity of organizational identity and the centrality of organizational identity positively and significantly influence employee job satisfaction. Thus, it was concluded that organizational identity has a positive and significant relationship with employee job satisfaction. Based on the research findings, it is recommended that the management of the Lesotho Diamond Mine Companies should put more focus on these three organizational identity features as they will assist in enhancing employee job satisfaction, hence reducing employee turnover intention. This will also help to retain and attract artisan employees in the Lesotho Diamond Companies in order to solve the problem of artisan employees' shortage which is said to be the major hindrance of sustainable growth of the Lesotho Diamond Industry. For employees to be highly committed, organizational managers should provide improvement, a suitable career path, fair pay, and fairness in the distribution of rewards, autonomy at work, a professional identity and suitable image for the job.