Entrepreneurship and Small Business Management (a Basic Approach)

The search for independence, economic survival and creation of new ventures has not only brought entrepreneurship and small business management into prominent position, but has equally liberated a large segment of the employable population of this country, who were formerly totally dependent on the government for survival to explore other profitable avenues for personal success. This book therefore, offers a glimpse into the concept of entrepreneurship which has emerged to be positively contributory variable for development of most countries. And for the fact that this is a period of national socio-political and economic emergency underscored by high rate of unemployment, political cheating and social marginalization, the need to look for solutions have become unavoidable decimals in the lives of the masses.
The book Entrepreneurship and Small Business Management: A Basic Approach is written with the aim of helping undergraduates and prospective young independent minds to gain insight and eventually try out their latent ideas on business by using small and medium scale enterprises as the springboard for viable career and development.
This book has Seven Chapters written in clear simple diction. Chapter One provides a general description of entrepreneurship and innovation. Chapter Two is dedicated to examining different forms of business ownership which are available for the aspiring entrepreneur. In Chapter Three staff issues of networking, recruitment, rewards and layoffs were discussed. Finance, information needs and application of ICT to new ventures were treated in Chapter Four. Chapters Five and Six handled customer satisfaction, relationship marketing and SMES. The book is concluded with an outline of legal aspects of business and common reasons for entrepreneurship failure in Chapter seven.
I strongly recommend this text as a portable reference-hob and easy resource material for the busy executive as well as the profound general interest reader.