Dial Tone

The sales are already on your list. Your job isn't to convince anyone. It's to find them.

David Stephen Slaton got his first job through a one-minute interview in a 1990s boiler room: 150 cubicles, a phone book, a ruler, and a ship's bell that rang every time someone made a sale. More than twenty years later, he builds AI agents that make the calls. The tools changed. The job didn't.

Dial Tone is a practical, story-driven guide for business owners who know they should be picking up the phone, for new reps on their first day, and for anyone building a phone operation, whether it's run by people or by AI.

Inside, you'll learn:

• Why you have to call so many people, and how to keep going when the no's pile up
• How to build a calling list that actually has buyers on it
• How to get past the gatekeeper to the person who can say yes
• What to say in the first ten seconds, and how to qualify fast
• How to handle the objections you'll hear for the rest of your career
• How to close honestly, with the four-step backbone that works on almost any objection
• What AI can and can't do on the phone, from someone who builds AI calling agents

You'll also get ready-to-use scripts and rebuttals, key takeaways at the end of every chapter, and a glossary of phone-room terms.

Most people who start telemarketing quit within two weeks. This book is for the ones who don't.