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Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

Name: Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data
Brand: KOGAN PAGE
SKU: 44181963
Price: 42.19 EUR
Availability: InStock
Author: Caroline Florence
ISBN: 9781398615038

Caroline Florence

Sprache

Englisch

Buch Broschur

Libristo-Code: 44181963

Verlag KOGAN PAGE, Juni 2024

Marketers are storytellers, they write content, marketing strategies and devise internal communicati... Vollständige Beschreibung

Libristo-Code: 44181963

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Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive.

Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences.

This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether you're a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders.

Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.

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Informationen zum Buch

Vollständiger Name Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

Autor Caroline Florence

Sprache

Englisch

Einband Buch - Broschur

Datum der Veröffentlichung 2024

Anzahl der Seiten 256

EAN 9781398615038

ISBN 139861503X

Libristo-Code 44181963

Verlag KOGAN PAGE

Gewicht 460

Kategorie

Lifestyle, Hobbys und Freizeit > Diverses

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