Kontakt
Wie einkaufen
Versand
Kaufberater
Consumer Attitude in Emerging and Developing Countries
Englisch
237 b
Bis zu 30 Tage Rückgaberecht
Kunden kauften auch
/
Broschur
92.90
€
/
Broschur
14.19
€
/
Broschur
20.99
€
/
Broschur
62.89
€
This book covers several important issues in understanding consumer attitude in emerging and developing countries, with survey data to support a few conceptual frameworks. The topics include: the drivers of consumer attitude toward global versus local brands, and toward globally standardized versus locally adapted products; framing effect in consumer choice and its role in inducing preference reversal among global and local brands; consumers' passionate love as a personality trait and its relationship with their emotional attachment toward luxury brands, those are a typical and special kind of global brands to consumers in emerging and developing countries. Based on literature review, this book contains several empirical studies to give out some important findings. It helps the scholars and managers in international marketing field better understanding their consumers' attitude and the influencing factors, to facilitate effective marketing strategies.
Informationen zum Buch
Englisch
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
/
Broschur
63.79
€
Hallo! Ich bin Libroamiko, dein Buchberater.
Wie kann ich dir helfen?