Business Romantic

Business is one of the most important systems of our lives. In our Western societies, we spend most of our waking hours at work, and the products and experiences we buy effectively define us. And yet business seems divorced from the true expression of our humanity. For many of us, something is missing, something both essential and immeasurable: romance. Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; the 'voice' of Twitter; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals; an 'Amish Futurist' who disrupts tech conferences - these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents 'Rules of Engagement' that will help both individuals and organizations construct more meaningful experiences for themselves and others.