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Building B2B Relationships – How to Identify, Map and Develop Key Relationships to Win More Business

Name: Building B2B Relationships – How to Identify, Map and Develop Key Relationships to Win More Business
Brand: Kogan Page
SKU: 44745517
Price: 42.69 EUR
Availability: InStock
Author: Ryan O`sullivan
ISBN: 9781398615410

Ryan O`sullivan

Sprache

Englisch

Buch Broschur

Libristo-Code: 44745517

Verlag Kogan Page, Dezember 2024

With more people involved in B2B buying decisions and key accounts becoming more complex than ever,... Vollständige Beschreibung

Libristo-Code: 44745517

104 b

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With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.

Building B2B Relationships presents a step-by-step guide to identifying, mapping, and developing key stakeholder relationships, helping you to win more and win faster.

Providing a flexible methodology that can sit alongside whatever sales process you have in place, this book supports your end-to-end relationship management effort, whether it's helping you win more large complex deals, making new or important engagements a success or putting a framework in place to support the growth of your largest and most strategic accounts. By mapping, monitoring and measuring your relationships with all relevant stakeholders, you'll be able to better utilize each one. With real-world examples from major global organizations, learn how you can leverage your B2B relationships to maximize outcomes for all parties.

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Informationen zum Buch

Vollständiger Name Building B2B Relationships – How to Identify, Map and Develop Key Relationships to Win More Business

Autor Ryan O`sullivan

Sprache

Englisch

Einband Buch - Broschur

Datum der Veröffentlichung 2024

Anzahl der Seiten 296

EAN 9781398615410

ISBN 1398615412

Libristo-Code 44745517

Verlag Kogan Page

Gewicht 666

Abmessungen 156 x 234 x 15

Kategorie

Lifestyle, Hobbys und Freizeit > Diverses

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