Kontakt
Wie einkaufen
Versand
Kaufberater
Brand Aesthetics
Englisch
290 b
Bis zu 30 Tage Rückgaberecht
Kunden kauften auch
/
Hardcover
37.69
€
/
Broschur
38.79
€
Consumption is going aesthetic. The attention devoted to the formal aspect of products and services has become central to building the competitiveness of enterprises, as confirmed by the success of brands such as Absolut Vodka and Desigual. In Brand Aesthetics the author explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. He proposes a series of theoretical and practical managerial instruments that offer the advantage of being able to analyse the aesthetic aspects of the various brand manifestations and allow a more refined management of design, creation and communication activities. The tools introduced are applied to specific brands such as Samsonite, Citroen, Mercedes and Pininfarina. In order to illustrate the operational capability of the concept of brand aesthetics, Gerald Mazzalovo has chosen to deepen the linear dimension of formal expression and concludes his study with an online survey unveiling some fascinating results.
Informationen zum Buch
Englisch
Kategorie
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
/
Broschur
19.19
€
/
Hardcover
203.99
€
/
Broschur
44.89
€
Hallo! Ich bin Libroamiko, dein Buchberater.
Wie kann ich dir helfen?