AI for Outbound

Outbound Isn't Dead. It Just Got an Upgrade.

The gurus keep writing obituaries for cold outreach. Meanwhile, the teams quietly using AI are booking more meetings, with fewer reps, than ever before. The difference isn't effort - it's the playbook.

In AI for Outbound, Chad Burmeister - host of The AI for Sales Podcast and author of AI for Sales and AI for Sales 2.0 - delivers that playbook, built on three pillars: Data. Digital. Dials.

Inside, you'll discover:

• DATA - Know before you go. Why the static list is dead, and how to master the two signal types most teams confuse: company signals that tell you where to fish, and people signals that tell you when to cast.
• DIGITAL - Outreach that doesn't feel automated. Personalization at Scale, Powered by Artificial Intelligence: messaging that still sounds human, multi-channel orchestration, and exactly which work to hand to AI agents - and which to keep human.
• DIALS - The conversation is still king. AI-assisted dialing, real-time coaching, winning the first 7 seconds of a cold call, and turning conversations into closed pipeline.

Drawing on hundreds of interviews with the founders and sales leaders building the AI sales stack, this is a field guide written from the trenches - by a leader whose AI-powered BDR teams have generated hundreds of millions of dollars in pipeline.

The third book in the AI for Sales series. If pipeline is your job, this is your unfair advantage.