Agile Product Development

In today's hyper-innovative world, being first to the market, or delivering feature-loaded products, or even offering the latest technology doesn't guarantee success anymore. Sure, such elements are all needed in the right measures, but they are not sufficient by themselves. And getting it right couldn't be more important: Building products that deliver awesome user experiences is the top challenge facing businesses today, especially in a post-Apple world where user experience and design has been elevated to a cult status.§§As Agile Product Development demonstrates it takes much more than a shiny user interface to build a great product. Product development involves several key activities - including ideation, discovery, design, development, and delivery - and yet too many companies and the innovators who work for them focus on just a few of them to the detriment of the product's success in the marketplace. As a result we still continue to see high failure rates in new product development, be it inside organizations or startups. Unfortunately, or rather fortunately, these failures are largely avoidable.§§In the last fifteen years, advances in agile software development, lean product development, human-centered design, design thinking, and product analytics have helped product developers. However, not enough guidance has been available to integrate them in the context of the product development lifecycle.§§Until now. Product developer extraordinaire Tathagat Varma in Agile Product Development integrates individual knowledge areas into a field manual for product developers. Organized in the way an idea germinates, sprouts, and grows, the book synthesizes the body of knowledge in a pragmatic way that is more natural to the entire product creation process rather than from individual practices that constitute it. This book will show you how to:§§How Agile Product Development helps designer, developer, an architect or product manager to create shared mental models in development awesome products§How to apply principles of agility into marketing and sales process of products§How to look beyond a shiny user interface to build a great product. §Whether you are a designer, developer, an architect or a product manager, Agile Product Development will help you create shared mental models of what it takes for a team to develop awesome products that blow the users away - and take market share from your top competitors.§§