Kontakt
Wie einkaufen
Versand
Kaufberater
Advertising Fashion Brands to the UK Ethnic Market
How ethnic models influence ethnic consumer purchase behavior
Englisch
119 b
Bis zu 30 Tage Rückgaberecht
Kunden kauften auch
/
Broschur
30.19
€
/
Broschur
14.59
€
This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded labels are a crucial influential factor in fashion purchasing and if so how influential to ethnic consumers are they. The results capture the motivations, feelings and perceptions, justifying ethnic consumer purchase behavior. It was important for the researcher to gain attitudes towards current and future representation of ethnic minorities represented in fashion advertisements in order to establish ethnic advertising for fashion brands in terms of ethnic consumers considering these brands. This subject illustrates the importance that ethnic identity and culture of the respondents play a key role in the ethnic consumer behaviour towards fashion brand advertising. The findings highlight key areas that fashion companies could gain if they understood different ethnic groups to give them a competitive edge over other brands and satisfy the needs of the British ethnic demographic in the UK.
Informationen zum Buch
Englisch
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
/
Broschur
20.70
€
/
Hardcover
29.79
€
/
Hardcover
22.69
€
/
Hardcover
230.99
€
Hallo! Ich bin Libroamiko, dein Buchberater.
Wie kann ich dir helfen?