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Advanced Fashion Buying and Merchandising
Englisch
213 b
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Veröffentlichung 18. 09. 2026
Bis zu 30 Tage Rückgaberecht
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This book targets at both physical stores and virtual stores plus the social-commerce model meantime offers case studies of Chinese companies which is inspirational for Western retailers in Western markets.
The contents start from the general background of today s fashion industry and its trends and how the trends are affecting the work of fashion buyers and merchandisers today; followed by the introduction to the very diversified sales channels today; and math for senior buyers and merchandisers; how clothing companies can forecast its sales revenue if without the assistance of a comprehensive I.T system; how brands can select the right trend and products for their consumers; and how we shall manage the generation Y and Z in a digital time.
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Englisch
